City of Guadalupe Launches Microenterprise Program to Help Small Businesses


The city of Guadalupe is launching what it calls a microenterprise program, designed to help small business owners.

The program was implemented after the city received a $ 250,000 grant designed to help low-income residents start or grow their small businesses.

“We’re saying we’re going to give you basic business training, from marketing to business plans to accounting,” said Tom Brandeberry, CEO of Los Amigos de Guadalupe.

According to Brandeberry, Los Amigos de Guadalupe will be involved in the implementation and operation of the program.

He says the program has two parts – one being the microenterprise technical assistance that trains, mentors and advises businesses.

“Sometimes when you start a business you just have this passion for what you’re doing and you think it’s a product people want to buy or a service they want, but that doesn’t necessarily mean you’ll get customers from day one, ”said Juliana Ramirez, Business Advisor.

The second part would be financial aid, which will include loans and grants.

Brandeberry says those who complete the training don’t automatically get the grant or the loan. They should also request it.

“This is the cream of the crop. They are the dreamers, so imagine if we just throw a few pennies at these dreamers and see what they can do, but they need help,” said Masseo Gonzales, priest. at “El Padresito Ministries” in Guadalupe.

To be eligible for the training, applicants must meet three requirements, including:

1. Be low-income

2. Must have a business or live in Guadalupe

3. The company must not exceed 5 employees, including the owner

This program is free and will have counselors and staff who speak English and Spanish.

“I think understanding the needs of our community and being able to put someone in this place and have someone from the same kind of experience is going to be so important,” Ramirez said.

According to Brandeberry, there is no deadline to apply and at the moment they currently have 8 residents who have been approved.

Find out more about this program and apply Click here.


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